RESUME

M3 Group | Formerly Roundtable6

Troy, MI | Director of Marketing Strategy
02/2021 – 04/2025

Led strategic marketing initiatives across a diverse client portfolio, spanning healthcare, finance, education, and public sector industries. Oversaw development and execution of integrated marketing plans, brand positioning, digital campaigns, and content strategies tailored to client goals. Collaborated closely with creative, media, and account teams to deliver measurable results across web, email, social, and traditional channels. Provided data-driven insights to optimize performance and drive long-term client success.

• Developed and implemented tailored digital marketing strategies and integrated go-to-market plans for B2B/B2C clients, aligning initiatives with business objectives, industry trends, and buyer journey stages to increase awareness, engagement, and leads through strategic leadership.

• Analyzed campaign performance using advanced marketing analytics and KPIs to optimize paid media and channel mix, targeting and messaging achieving measurable improvements in ROI, conversion rates, and pipeline growth through critical thinking and application of insights.

• Wins: Developed successful multi-channel strategies and go-to-market marketing plans for more than 20 brands in professional, financial & automotive services. (i.e., Urban Science 6mo.campaign: 500% increase web traffic, over 1800 qualified leads, demonstrating proven ability in strategic planning and oversight.

LENDERFUL SOLUTIONS

Pontiac, MI | Digital Marketing Director / Project Manager |
08/2017 – 04/2020

A SaaS mortgage platform  that partners with lenders, banks and credit unions to create next-generation digital loan capabilities. Key accountabilities revolved around:

 

• Creating drip campaigns and marketing automation for B2C marketing programs that engage, nurture and drive qualified leads  and appointments to loan officers.

• Introducing a sales funnel approach to optimize the end-to-end client attraction to close journey.

• Building and split-testing URLs, PPC campaigns, and organic SEO strategies to drive reach and client acquisition.

• Inculcating an Agile approach to project managing client-side product development efforts.

• Overcoming project roadblocks and impediments through chairing risk-management-focused Scrum sessions.

• Analyzing feedback to steer the product development and refinement process, providing guidance to the development team.

• Deploying data analytics to inform new direct marketing campaigns development, measuring impact against established KPIs and ROI targets.

FORD MOTOR COMPANY

Dearborn, MI | Global Data Source Lead / Business Analyst |
09/2016 – 08/2017

Served as a key liaison between global data owners and enterprise data platforms, facilitating the integration of diverse data sources into Ford’s centralized analytics environments.

• Led efforts to gather business requirements, map data flows, and support the adoption of scalable data infrastructure, including Hadoop and other big data technologies.

• Collaborated with cross-functional teams to enable advanced analytics, reporting, and inventory optimization across global markets.

• Communicating with business units and project teams to gather requirements, identify interdependencies, and resolve issues.

• Investigating and resolving program impediments uncovered through collaborative meetings.
   

CONSULTANT-DIGITAL MARKETING
05/2015 – 9/2016

CLIENTS: ALLURE MEDICAL SPA, MYSTYLE LIFT

Advised on strategic marketing initiatives to enhance patient acquisition, retention, and brand visibility across multiple clinic locations. Developed targeted campaigns, optimized digital presence, and refined patient journey touch points to drive appointment bookings and service engagement. Collaborated with internal teams to implement CRM strategies, improve lead nurturing, and support expansion into new markets.

• Evaluated and optimized existing marketing strategies, providing actionable recommendations to enhance campaign effectiveness, expand audience reach, and support the evolution of strategic initiatives.

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LIFESTYLE LIFT

Troy, MI | Digital Marketing Director
05/2005 – 04/2015

Led national digital marketing strategy for a network of 50+ surgical centers, driving patient acquisition and brand growth through integrated campaigns. Oversaw paid media, SEO, email marketing, and CRM initiatives to optimize lead generation and conversion. Developed personalized patient journey strategies, enhanced online reputation management, and collaborated with physicians to elevate local marketing efforts. Played a key role in aligning marketing performance with business goals during a period of rapid organizational expansion.

• Managed end-to-end execution of paid media, email marketing, social media, website content, and campaign performance driving audience engagement through targeted messaging, consistent brand presence, and data-informed optimizations using advanced tracking tools.

• Led and managed a cross-functional digital marketing team in the development and execution of go-to-market strategies and integrated multi-channel campaigns, driving brand awareness, enhancing campaign performance, accelerating lead acquisition, and conversions, while applying critical oversight and metrics.

• Wins: Directed A local and national :30 commercials that generated over 120 qualified consultations. Multi-channel advertising campaigns drove an average 1500 call center calls which led to 30% call-to-lead, 33% lead-to-appointment, 35% show rate, showcasing expertise in strategic communication and presentation.

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Other Roles at Lifestyle Lift:

Senior Manager of Physician Marketing / Field Marketing 2008

Senior Manager - Call Center Operations 2005

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